Warning Issued to Salisbury Residents as AI Scams Surge Across Wiltshire

Salisbury residents are being urged to stay alert after a sharp rise in AI-powered scams targeting local people through emails, phone calls, and social media.

According to recent reports, scammers are now using artificial intelligence to create convincing fake voices, emails, and messages that appear to come from trusted organisations — including banks, delivery companies, and even family members.

 “It Sounded Exactly Like My Son”

One Salisbury resident said they received a phone call that appeared to be from their son, urgently asking for money.

“The voice was identical. The accent, the tone — everything. If I hadn’t double-checked, I would have sent the money,” they said.

Police say this type of scam, often referred to as AI voice cloning, is becoming increasingly common.

 How the Scams Work

Criminals gather short voice clips from:

• Social media videos

• Voicemails

• Online interviews

Using AI software, they can recreate a person’s voice in minutes and use it to demand money or personal details.

Other common scams reported in the Salisbury area include:

• Fake delivery messages claiming a parcel is waiting

• Emails pretending to be from HMRC or energy providers

• WhatsApp messages asking for urgent financial help

  
  

⚠️ What Wiltshire Police Are Advising

Wiltshire Police are encouraging residents to:

• Never send money immediately, even if the message feels urgent

• Verify requests by calling the person or company directly

• Be cautious of unexpected messages asking for personal information

• Report suspicious activity to Action Fraud

  
  

A spokesperson said:

“Scammers rely on panic and speed. Taking just a few minutes to verify a request can prevent serious financial loss.”

 Why This Matters Now

Experts say scams increase during times of:

• Rising living costs

• Increased online shopping

• New technology adoption

With more people relying on digital communication, scammers are exploiting trust faster than ever before.

How to Protect Yourself and Loved Ones

• Set a family ‘safe word’ for emergencies

• Limit public sharing of voice and video clips

• Use strong, unique passwords

• Enable two-factor authentication where possible

  
  

 Have You Been Affected?

Salisburypost.co.uk wants to hear from residents who have experienced scams or suspicious activity. Sharing information helps protect the wider community.